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Interview with Upsher-Smith

“Billy has a unique ability to weave levity and music into the serious subject of epilepsy. He created the perfect platform to make an impact. Billy helped to rally our people behind our goal; he let them know that everything they do helps to fuel our success. The results were better than I had anticipated. Billy aligned our organization. The feedback we received was exceptional. Mark mentioned to me that it was one of the best events we had ever put together. I don’t tend to wear my heart on my sleeve, but the thing that touched me about Billy is what he’s been through. Through it all he remains positive, upbeat and willing to give of himself and his talent. I also happen to love his music. Billy provides the unique experience of a concert motivated by a story – there’s not too much of one or the other,” said Dave. Read More...

When Conditions Change

For the most part, leaders are poised to respond to challenges that confront them, but the problem lately has become how to deal with a moving target. While some prefer to wait for the dust to settle before adjusting their plans, others see today’s climate as being in a state of rapid, perpetual change. Considering the rate at which information, products and services are now disseminated, there’s a convincing argument to expect more change, not less. What is the process for navigating change? One solution, offered by virtuoso guitarist Billy McLaughlin is to learn the art of reinvention. Read More...

Book Excerpt

As an artist I’ve always taken great pride in my work and when I’m composing and performing I couldn’t care less about my profit margin. I’m focused strictly on the music itself and what I have to give to my audience. But I learned in my first year of full-time touring that I was an entrepreneur and small business owner in a highly competitive industry. I understood that if I wanted to grow my business (which I wanted to do both for my family and to increase my opportunity to make more music), I would need to pay attention to every facet of my company just like any CEO. I have common ground with every CEO I meet. One thing we all agree on is that at the core of any company is the integrity of our product. If our product, be it an item or a service, does not perform as we say it does, then we have lost product integrity. Read More...