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Book Excerpt

As an artist I’ve always taken great pride in my work and when I’m composing and performing I couldn’t care less about my profit margin. I’m focused strictly on the music itself and what I have to give to my audience. But I learned in my first year of full-time touring that I was an entrepreneur and small business owner in a highly competitive industry. I understood that if I wanted to grow my business (which I wanted to do both for my family and to increase my opportunity to make more music), I would need to pay attention to every facet of my company just like any CEO. I have common ground with every CEO I meet. One thing we all agree on is that at the core of any company is the integrity of our product. If our product, be it an item or a service, does not perform as we say it does, then we have lost product integrity. Read More...